HomeCricketNewsPaytm Onboards Sachin Tendulkar As Brand Ambassador

Paytm Onboards Sachin Tendulkar As Brand Ambassador

The gaming subsidiary of homegrown digital financial services major Paytm – has signed up sporting legend Sachin Tendulkar as its brand ambassador. Paytm First Games is a fantasy gaming platform for sports like cricket, kabaddi, football, and basketball.

Sachin Tendulkar Sign As Paytm Brand Ambassador

As a brand ambassador, Sachin will create awareness about fantasy sports, a virtual game where participants put together virtual teams of real players of a professional sport.

Sachin Tendulkar Paytm
Sachin Tendulkar as Paytm brand ambassador

The investments will also go towards growing the market for fantasy sports and other online gaming events during this financial year. Over the next six months, 200 plus live events would be featured on the platform including international and domestic cricket tournaments, soccer leagues, and more.

Paytm First Games (PFG) has also set aside Rs 300 crore to spend on marketing and promotions during the remaining six months of the current financial year, to grow its market share in the space currently dominated by Dream11.


Paytm First Games CEO Welcomes Sachin

“The icon of a billion cricket-loving Indians, Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country. Most of us have grown up watching the Master Blaster in action.

By welcoming Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning, and research,” Sudhanshu Gupta, COO, Paytm First Games, said.

A recent survey by the Federation of Indian Fantasy Sports (FIFS) and Kantar on fantasy sports engagement in India showed that cricket, followed by football and kabaddi, is the most popular sport among fantasy sports.

Tendulkar Replies

“Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket,” Sachin said.


Times of Sports
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