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Virat Kohli Invests in Blue Tribe Foods: Celebrity couple Virat Kohli and Anushka Sharma turn as investors & brand ambassadors for the plant-based meat brand, Blue Tribe Foods.
Virat Kohli Invests in Blue Tribe Foods
As everyone knows Virat Kohli stops eating meat since 2018 and changes his diet routine into a pure vegetarian. Later in an Instagram live session with Kevin Pietersen Virat reveals why he stopped eating meat and turns into a vegetarian lover.
The Bollywood-and-cricket power couple accepts that Blue Tribe Foods could please their meat craving desire without including any animal-based meat in their diet.
What is Blue Tribe Foods?
Blue Tribe Foods is a pioneer in plant-based meat products. Blue Tribe offers a range of keema, sausages, and momos, without sacrificing the taste and indulgence of meat. For the uninitiated, plant-based meats utilize food science and ingredients made from widely consumed crops such as yellow peas and soya bean, to provide the sensory and cultural experience as meats.
Anushka Sharma’s View
Speaking about what propelled her to take this initiative, Anushka Sharma said, “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle.
The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”
Virat Kohli’s View
“At the end of the day, I’m a foodie too. I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way.
This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact.
This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty AND good for the planet.” Virat Kohli added.
Tribe Founder and Chieftain of Blue Tribe Foods
Commenting on the inspiration behind creating a brand that is potentially the future of food, Sandeep Singh (Tribe Founder and Chieftain ) said:
“The real problem our environment faces today is that everyone thinks its protection is someone else’s problem! Nonetheless, our products aim at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes.
Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat.”
“In India, over 60% of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet.
The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further,” he added.
Speaking about the progress in the sector and this partnership, Good Food Institute India MD Varun Deshpande said:
“Plant-based meats and smart protein foods are demonstrating a model to save the planet, by providing consumers with the indulgence and experience of the foods they crave, without the guilt.
As this fast-growing fledgling industry continues to blossom, voices like Anushka’s and Virat’s can help the next generation of sustainable food innovation break out of just the early adopters and reach the true mass market of India – a billion-plus consumers enjoying highly sustainable, nutritious foods that are great for people and planet.”
In 2017, Anushka Sharma was named PETA’s ‘Person Of The Year’, and the actress is very dedicated to living a cruelty-free, and planet-friendly lifestyle.