Two-time IPL champions Kolkata Knight Riders have signed Joy Personal Care as their Associate Sponsor for the IPL 2024 season. Kolkata Knight Riders have the third-highest Brand Value among the ten IPL teams with a value of USD 78.6 million.
Joy Personal Care Named as KKR’s Associate Sponsor for IPL 2024
As per the IPL 2024 Schedule, the defending champions Chennai Super Kings(CSK) will play the opening game of the tournament(going by history).
As a part of this association, the logo of Joy Personal Care will feature on the team’s official jersey
Skincare brand Joy Personal Care has announced its partnership with Kolkata Knight Riders (KKR), as an associate sponsor for the upcoming T20 cricket series. As a part of this association, the logo of Joy Personal Care will feature on the team’s official jersey. Additionally, Joy Personal Care will also get on-ground visibility.
“Just as for KKR, Kolkata is home ground for us as well, and what better way to strengthen our market position and brand recall than an association with a religion like cricket. The team has been a household name right from the start and with this partnership, we aim to reach audiences beyond physical and geographical boundaries,” Sunil Agarwal, chairman, RSH Global said.
To new beginnings! 💜
We are happy to announce JOY Personal Care as our associate sponsor for the season 🙌#KKR #AmiKKR #WomensDay #WomensDay2022 #IWD2022#JoyPersonalCare #BeautifulByNature #BeingEqual pic.twitter.com/6ujnOnC4SP
— KolkataKnightRiders (@KKRiders) March 8, 2022
As a skincare brand, our association with this celebrated and loved team, will formulate a unique way to turn the tables and call forth a change in breaking the gender stereotypes, Poulomi Roy, chief marketing officer, RSH Global said.
“We truly believe that this partnership will create new opportunities for the brand to socialise. This is our first innings with most followed T20 series and we look forward to a long and mutually rewarding association,” Roy added.
“With them on board as the associate sponsor, together we look forward to having a great season and connecting with fans in Kolkata and across the country,” Binda Dey, CMO, Kolkata Knight Riders, stated.
IPL 2024 Sponsors – KKR
Following are the details of the Principal Partners, Official Partners, Digital Partners, and Merchandise Partners of the KKR:
|JOY Personal Care
|The Souled Store
|94.3 Radio ONE
BCCI hosted the IPL 2024 Auction in Dubai on December 19 while November 26 was set as the deadline for the teams to finalise their retention and released players list. Notably, this will be the first time an IPL auction is conducted overseas.
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