TVS Eurogrip becomes Principal Sponsor of Chennai Super Kings
From Left to Right: Mr. P. Madhavan, EVP – Sales & Marketing TVS Srichakra Limited; Mr. Arvind Singh, Chief Operating Officer – TVS Srichakra Limited; Mr. KS Viswanathan, CEO, Chennai Super Kings Cricket Limited; Mr. Sai Prakash, President Marketing

TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has joined hands with four-time IPL champions Chennai Super Kings as the Principal Sponsor for the next three years (2022-2024).

TVS Eurogrip Signs 3 year Deal with CSK

Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey. CSK has the largest and most engaged fan base amongst all IPL teams.

Speaking about the association, Mr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said, “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity.

We look forward to co-creating exciting experiences for trade and our customers with this association. We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip.”

On the development, Mr. KS Viswanathan, CEO, Chennai Super Kings Cricket Limited said: “We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family.

It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide.”

Also Read: CSK Retained and Released Players in IPL 2022 – Updated List

IPL 2022 Sponsor – CSK

Following are the details of the Principal Partners, Official Partners, Digital Partners, Merchandise Partners of the CSK:

PartnershipBrand
Principal Partners
Myntra
TVS Eurogrip
India Cements
Gulf Oil
British Empire
SNJ 10000
Reliance JIO
Nippon Paints
Astral Pipes
Equitas
Official Partners
Clear Anti-Dandruff
BKT(Balkrishna Industries Limited)
Dream11
Star Bucks
Digital Partners
PhonePe
Glance
Glance Roposo
Joy e-bike
Radio Partners
Fever FM
Hello FM
Merchandise Partners
Atlasware
Basics
Boat
Christy Textiles
Cover It Up
EUME
Fully Filmy
Kaadoo
LAMY India
Levista Instant Coffee
NAC Jewellers
Nasher Miles
SEVEN
Sonata
The Souled Store

 

Chennai Super Kings who won the IPL 2021 is expected to lock their horns with Mumbai Indians on April 2, 2022, at Chennai which is the first match of IPL 2022 tournament.