ICC Rights in USA: Willow TV which is a part of Times Internet Limited has signed a new 4-year deal with the ICC for the broadcasting and digital rights of all ICC Men’s and Women’s major events from 2024 to 2027 in the USA and Canada.
Willow TV Bags ICC Media Rights in USA
This is not the first broadcasting deal of Times Internet with the ICC. Times Internet holds the broadcasting rights of all ICC events in the USA and Canada since 2016.
As per a report, this is the first direct live TV contractual relationship between the ICC and Willow, and will “cover the broadcast of 14 international events across men’s, women’s and U19s Cricket World Cup and T20 World Cup competitions”.
The ICC had invited bids for media rights to global cricketing events over the next four (or eight) years for the Australian, US, Caribbean and Canadian markets last September.
“USA is an important strategic market for the ICC and the direct partnership with Willow will provide us with a number of exciting opportunities to strengthen engagement with fans in the region. With content available across Willow’s digital and TV platforms, it is an incredible opportunity for new fans to enjoy and engage with the sport across North America,” said Geoff Allardice, ICC chief executive.
Times Internet Vice Chairman, Satyan Gajwani added: “Willow TV has long been the home for cricket in North America. Having exclusively covered the ICC’s World Cups since 2015, we are excited to continue our partnership until the end of 2027. We continue to focus on delivering the best cricket consumption experience across all devices and platforms and to share some of the most exciting, power-packed events in the coming years.”
In January this year, the ICC struck an eight-year deal with Sky Sports in the UK and Ireland, giving them access to broadcast all World Cups between 2024 and 2031.