The ICC and Amazon had signed a contract for telecasting the broadcast of ICC Cricket in Australia on December 04, 2023.
ICC broadcast rights for events in Australia
The International Cricket Council and Prime Video announced a four-year deal to provide an exclusive live broadcast right in Australia for ICC cricket, which will be available on Prime Video.
The Partnership will foresee all ICC men’s and women’s cricket World Cups, T20 World Cups, Champions Trophy, U19s and World Test Championship Final. The deal includes streaming rights to Australia’s 448 games in their home which are scheduled to be played between 2024 to 2027.
The contract comes live from January 2024 and gives exclusive access to all matches in every tournament of elite ICC competition in all cricket formats. This exclusive broadcast will be added to prime membership at no extra cost.
The success in the broadcast of the ICC Men’s Cricket World Cup 2023 made the ICC and Prime come in to sign this deal. Australia won their sixth World Cup title after beating India This World Cup set new records for in-stadium attendance and broadcast views which showcased the interest in World Cup cricket has increased across the globe.
The ICC Chief Executive Geoff Allardice said, “We are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia. The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams.”
“We look forward to working with Prime Video Australia to provide an innovative coverage of world-class cricket to more fans in Australia.”
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“Prime Video has worked to create a single destination for audiences to find new movies, live sports, and their favorite TV shows. We are always looking for ways to deliver more value to our customers and live sports is consistently one of their top requests.”
“We are thrilled to be able to offer our customers the live broadcast of the Cricket World Cup included in their Prime membership!” he added.
“The Cricket World Cup is one of the most viewed sporting events in the world; the recently concluded edition was watched by hundreds of millions of people.”
“Over the next four years, Prime members in Australia will be able to watch their favorite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video,” said the head of Prime video in Australia and New Zealand Hushidar Kharas.
Australia is scheduled to play a three-match-test series against Pakistan and the first test will be played between December 14-18 at Optus Stadium.