Viacom 18 Bags Media Rights for the BCCI International and Domestic Matches


Viacom18 Media Private Limited has acquired the Media Rights from September 2023 to March 2028 for a cumulative figure of INR 5,963 crores. Sports18 will telecast the matches, international and domestic on TV, while it will be live-streamed on JioCinema as an OTT (over-the-top) platform.

Viacom 18 Bags Media Rights for the BCCI International and Domestic Matches

The broadcast cycle begins from September 2023 and will be on till March 2028. The new cycle will start with the India vs Australia series scheduled later in September.

A total of 88 bilateral matches (could go up to 102 matches) involving India will be broadcast. The matches break up is 25 Tests, 27 ODIs and 36 T20Is.

Regarding the announcement BCCI statement reads: “Viacom 18 Media Private Limited has acquired the Media Rights from September 2023 to March 2028 for a cumulative figure of INR 5,963 crores, subject to execution of definitive documentation and completion of formalities as required by BCCI, and other obligations specified in the ITT being completed”.

Viacom will broadcast the following events:

  • India home matches
  • IPL (digital)
  • WIPL(Women’s Indian Premier League)
  • Olympics 2024
  • SA home matches 2024
  • T10 League
  • Road Safety World Series
  • SA20
  • NBA
  • Serie A
  • La Liga
  • Ligue1
  • Diamond League

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BCCI President, Mr Roger Binny said: “The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce. With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage.”

BCCI Honorary Secretary, Mr Jay Shah said: “It fills me with immense joy and a profound sense of pride to witness the remarkable growth of brand BCCI. Today’s e-auction has propelled BCCI into the upper echelons of per-match media rights valuation, marking a monumental stride in our journey. Throughout this process, we have steadfastly upheld the principles of transparency and fairness, ensuring that all stakeholders are treated equitably.

I extend my heartfelt congratulations to Viacom18 for emerging successful in the e-auction, and I express my sincere gratitude to all the bidders who participated in this process. Their involvement underscores the industry’s confidence in India Cricket. I also want to acknowledge the role of market forces in reinforcing their belief and trust in us.

Our underlying goal remains to strike a harmonious equilibrium between cricket and commercial interests. BCCI remains deeply committed to nurturing sports development in India through the medium of cricket.

The revenue generated from media rights is an essential catalyst for nurturing grassroots cricket across the nation—a cause that resonates deeply with us. It’s the legacy we leave behind and the positive impact we create in our country’s cricketing ecosystem that truly matters.”