Star Sports Brand Ambassador: Star Sports have roped in Bollywood actor Ranveer Singh as its brand ambassador. Ranveer Singh is arguably the first actor to be associated with Star Sports.
Ranveer Singh Becomes Star Sports Brand Ambassador
This association makes the pop culture icon the first actor to be associated with Star Sports. As per the channel, Singh, in his role as ‘sutradhaar’ for the upcoming season of the IPL 2023, will be involved in creating a stream of content which brings alive compelling narratives from the past, present, and future of the league.
Star Sports aims to leverage Singh’s popularity and his love for sports to connect with diverse audience cohorts.
Speaking on the partnership, Sanjog Gupta, head Of sport Disney Star said, “We believe that sports in India is on the move but needs a continuous injection of fandom to turn into a full-fledged movement.
In Ranveer Singh, we see a die-hard sports fan, a committed storyteller, and an entertainer par excellence, who is keen to use his popularity to grow sports. Working with him, we want to reach new audiences, who still haven’t discovered their passion for the sport.
This also includes millions of viewers, who haven’t been watching Cricket or don’t watch Cricket regularly. We want to use, in conjunction, the power of storytelling and Ranveer’s popularity, to create a compelling invitation for them.”
Ranveer Singh added, “As a sports enthusiast, being associated with a brand that has redefined the way sports is viewed and consumed in India is truly special. I have grown up watching some of the most iconic moments in World sports on Star Sports, and it’s an honour for me to be a part of this incredible journey.”
The partnership goes beyond IPL and covers other sporting events such as World Test Championship Final, Premier League, Pro Kabaddi, Asia Cup, and ICC Cricket World Cup, the report said.
