Reasons for IPL’s Falling TV Ratings: Though IPL has a huge fan base from all around the world, the 15th edition of the Indian Premier League is attracting a lower rating and fewer viewers on television.
The cash-rich league had attracted 229 million television viewers in the first week of its 15th season, falling short of last year’s numbers.
Why IPL TV Ratings are Falling Down
According to data released by the Broadcast Audience Research Council India (BARC), a TV audience measurement firm, IPL had a reach of 267 million in 2021.
Commenting on this, Industrialist Harsh Goenka has tweeted five reasons for the decline in the television ratings (TVR) of IPL 2022.
According to him, the first reason is the poor performance of crowd favourites Mumbai Indians and Chennai Super Kings, who among them have won nine of the 14 editions played so far.
According to him, fan engagement is lower because all matches are being played in the Mumbai region because of the Covid-19 pandemic.
Harsh Goenka’s twitter reads:
Why IPL TV ratings are down
- the crowd favourites MI and CSK playing poor
- heroes like Virat, Dhoni, Rohit haven’t fired yet
- more matches causing fatigue
- all matches in the Mumbai region (fan engagement lower)
- after 2 years of watching TV, people prefer to go out
Why IPL TV ratings are down:
– the crowd favourites MI and CSK playing poor
– heroes like Virat, Dhoni, Rohit haven’t fired yet
– more matches causing fatigue
– all matches in Mumbai region (fan engagement lower)
– after 2 years of watching TV, people prefer to go outAny other?
— Harsh Goenka (@hvgoenka) April 21, 2022
Goenka pointed out that the ratings have declined because people prefer to go out nowadays after being forced to watch TV at home because of the Covid-19 pandemic which resulted in restaurants, theatres, shopping malls and other means of entertainment being shut down to avoid big crowds for major parts of the last two year.
According to some estimates, the made-for-TV T20 league has seen a massive 33 percent decline in TV ratings and a 14 percent drop in its viewers. The first eight matches of the IPL 2022 scored a TVR of 2.52 as compared to 3.73 in the last season.
Times of Sports Poll on “Why IPL TV Ratings are Falling Down”
Regarding the same our team made a public poll on our(Times of Sports) official Twitter handle where the majority of votes fall under the category of “No Local Stadium Matches”. Check the final results below:
The TV rating has fallen by 33% in the first week of IPL 2022 compared to IPL 2021.
What’s your choice on this?#IPL2022 #IPL2021 #IPL
— Times of Sports (@timesofsports) April 8, 2022
Rajeev Khanna’s View on Why IPL TV Ratings are Falling Down
Meanwhile, Rajeev Khanna, a cricket expert and former vice-president of the IPL franchise Rajasthan Royals said that a blip in TV viewership shouldn’t be a major concern because the audience is divided between TV and the OTT platform.
“People are going back to work and stepping out, which is why TV viewership is dipping. The viewership is going to increase in playoffs, especially if we look at the performance of young talent in the league,” Khanna said.
As far as the tournament is considered, 9 times trophy shared Mumbai Indians and Chennai Super Kings are holding the last two positions of the IPL 2022 points table. While new teams Gujarat Titans and Lucknow Super Giants hold the first and fourth position on the points table respectively.
