VIVO Pulls Out as Title Sponsor: VIVO, the title sponsor of the Indian Premier League pulls out of the tournament and transferred the rights to the TATA group.
Vivo had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore.
VIVO Pulls Out as Title Sponsor
Vivo’s sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended in the 2020 season due to the India-China border standoff.
Where Dream11 had been the IPL title sponsor for the 2020 edition, winning the rights for Rs 222 crore. The matches were played in the UAE in view of the pandemic.
The Governing Council has approved the Chinese handset company’s request to transfer the title rights to Tata, one of the biggest corporates of the country. Vivo has a couple of years left in its sponsorship deal with the league and during this period, Tata will remain the main sponsor. The league will now be called Tata IPL.
The news was confirmed to this website by a couple of BCCI officials who attended the GC. “There was a request from Vivo to exit the IPL sponsorship deal and the GC has approved it,” one official told Cricbuzz.
“The BCCI will continue to earn the same fee for the title rights.” The original five-year deal was up to the 2020 season and it got extended till 2023 because of the one-year break and following Tuesday’s GC decision, the Tata Group will step in and remain the title sponsor for the 2022 and 2023 seasons.
IPL 2022 Partners – Full List Updated
| Partnership | Brand |
| Title Sponsor | TATA |
|
Official Partners
|
Dream11 |
| Unacademy | |
| TATA Safari | |
| CRED | |
| Upstox | |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Disney+Hotstar |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
- Title sponsorship from TATA – ₹440 crores
- Official sponsors – ₹210 crores
- Umpire sponsors – ₹28 crores
- Official strategic timeout sponsor – ₹30 crores
PL Title Sponsor – History
| Sponsor | Period |
Sponsorship fee (per year)
|
| DLF | 2008–2012 |
₹40 crores (US$5.3 million)
|
| Pepsi | 2013–2015 |
₹79.4 crores (US$10.5 million)
|
| Vivo | 2016–2017 |
₹100 crores (US$13.3 million)
|
| Vivo | 2018–2019 |
₹439.8 crores (US$58.4 million)
|
| Dream11 | 2020 |
₹222 crores (US$29.5 million)
|
| Vivo | 2021 |
₹439.8 crores (US$58.4 million)
|
| TATA | 2022 – 2023 |
₹439.8 crores (US$58.4 million)
|
IPL Teams
In the recently concluded bid(2021), the Board of Control for Cricket in India (BCCI) that owns IPL made Rs 12,715 crore by selling just two teams. The average price tag of a team now stands at Rs 6,357 crore, a whopping 17-fold jump in just 13 years.
| Team | Brand value |
| Mumbai Indians |
₹2,700 crores (US$358.6 million)
|
| Chennai Super Kings |
₹2,500 crores (US$332.0 million)
|
| Kolkata Knight Riders |
₹543 crores (US$72.1 million)
|
| Royal Challengers Bangalore |
₹536 crores (US$71.2 million)
|
| Sunrisers Hyderabad |
₹442 crores (US$58.7 million)
|
| Delhi Capitals |
₹370 crores (US$49.1 million)
|
| Punjab Kings |
₹318 crores (US$42.2 million)
|
| Rajasthan Royals |
₹249 crores (US$33.1 million)
|
| New Lucknow Franchise(from 2022 season) |
₹7,090 crores (US$941.6 million)
|
| New Ahmedabad Franchise(from 2022 season) |
₹5,625 crores (US$747.0 million)
|
