ICC Men’s ODI World Cup 2023 breaks Broadcast and Digital records

World Cup 2023 champions
Australia won the ICC Men's 2023 World Cup( Image: ICC)

The ICC Men’s World Cup 2023 breaks several records on Broadcasting and Digital records of World Cup 2011 which was held in the Indian sub-continent.

World Cup 2023 breaks Broadcast and Digital records

The ICC Men’s Cricket World Cup 2023 hosted in India smashed broadcast and digital records across the world, making it the biggest World Cup ever.

  • The ICC Men’s Cricket World Cup 2023 records over a Trillion viewing minutes, which has increased 38% from the last edition held in the Indian sub-continent in 2011.
  • Digital coverage has increased by 23% in TV viewership with 177 billion live viewing consumed via streaming platforms.
  • ICC platforms have registered 16.9 billion views, which is a 158% increase in viewers from the previous record set at the ICC Men’s T20 World Cup 2022.

Australia beat India in the World Cup finals in the 2023 edition and claimed the title for the sixth time. It has registered a record 1 trillion global live viewing minutes of the broadcast, which includes the vertical video feed, providing fans with an easier and more comfortable viewing experience from their mobile devices.

The live viewing hours have increased 38% from the last edition of the ICC event which happened in 2011 in India. It has a 17% increase compared to the 2019 ODI World Cup.

The World Cup Finals 2023 between India and Australia at the Narendra Modi Stadium has become the most-watched ICC match ever. Around 87.6 billion live viewing minutes have been recorded globally, which has increased by 46% compared with the 2011 finals which was played between India and Sri Lanka.

ICC Chief Executive Geoff Allardice said, “We are delighted to announce the record-breaking viewership and engagement numbers for the Men’s Cricket World Cup 2023, making it the biggest World Cup ever.”

“The incredible numbers continue to show the increased appetite for ICC events across the world and the consumption of innovative and engaging content that fans can enjoy.”

The viewership numbers are viewed across territories, particularly in India where it became the most-watched cricket World Cup ever, with 422 billion viewing minutes on the Disney Star network alone, which is a 54% increase from the 2011 edition and a 9% rise from the 2019 edition.

The event was telecasted by 22 channels in India in nine different languages. (English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam.

On the other hand, the female viewership share has risen by around 32% for the 2011 edition of the ICC Men’s edition and has increased to 34% for the World Cup 2023 edition.

  • India vs Australia (Finals)- 59 million concurrent viewers
  • India vs New Zealand (Semi-finals)- 53 million concurrent viewers
  • India vs South Africa- 44 million concurrent viewers
  • India vs New Zealand- 43 million concurrent viewers
  • India vs Pakistan– 35 million concurrent viewers

Web and app Platforms set a record for users with 97.5 million unique users for the event, a 29% increase from the 2019 edition. Page views on icc-cricket.com have gone up to 704 million, which is a 96% increase from a year ago at the men’s T20 World Cup in Australia.