BCCI Media Rights 2023-28; Expects to Make Over 12,000 Crores

Jay Shah
Jay Shah

BCCI Media Rights 2023-28: After a massive gain from IPL media rights for the 2023-27 cycle, BCCI is keen to replicate the same for the broadcasting rights for future bilateral series.

BCCI Media Rights 2023-28

The broadcaster’s response to BCCI Media Rights 2023-28 will determine the immediate future of bilateral cricket, amid the growing T20 franchise calendar. India is currently without a broadcaster for their home games after the agreement with Disney Star ends in March. The Duleep Trophy 2023 thus remains unavailable for fans.

In 2018, Star Sports India had outbid Reliance and Sony to win the BCCI media rights, for both television and digital platforms, for INR 6138.1 crore, nearly doubling BCCI’s income from bilateral cricket at the time.

“The tender will be coming out soon. We’re planning to close the media rights process by August end,” BCCI secretary Jay Shah said.

  • BCCI secretary Jay Shah has confirmed that the sale of media rights will begin in July.
  • The tender will be floated sometime in July with the entire process set to take 45 days to complete.
  • After the success of selling IPL Media Rights, BCCI will separate TV and digital rights.
  • With India set to host 20 Tests, 21 ODIs and 31 T20s in the next four years, the expectation is to score over Rs 12,000 Crore.
  • The valuation will put a per-match value more than an IPL match which stands at 118 Cr.
  • However, during its first market assessment, BCCI had a setback. Broadcasters were not ready to pay per-match value equal to IPL.
  • The last deal was for 5 years. BCCI has sold IPL rights for a 5-year period. BCCI is likely to continue with the 5-year option.

It’s not clear if BCCI plans to continue with another round of e-auctions. Market sources say that with the bilateral cricket space on a downtrend, BCCI is open to the option of going back to closed bidding for true extraction of value.

BCCI has kept the base price modest at INR 3 crores per bilateral match and INR 1 crore per ICC/ACC match, collectively estimated to be 40% lower than the current value. India will play a total of 240 matches in the next five years.

A tender is likely to be released post the BCCI Apex Council Meeting on July 7. The entire process, online or closed bidding, should be completed in 30-45 days. Hence, the upcoming India vs Australia ODI series in September is likely to be the first tournament for the new broadcaster to telecast.

Despite ending their contract in March, Disney Star is expected to be at the forefront for the BCCI Media Rights 2023-28. Viacom18 has emerged as a big competitor in the market with the IPL 2023 LIVE streaming on JioCinema. The Sony-Zee merger also makes them contenders for the tender.

The BCCI wants to announce the tender before the Asia Cup 2023 schedule announcement. The 2023 Asia Cup will be hosted by Pakistan and it is scheduled to play in September.